Using annoying pop up ads? Google will lower rank your page!
Not all pages have a great way of showing ads, and some of them imply searching for that tiny close icon until you go nuts. Google is taking a step in this matter and will lower rank pages that have annoying pop-up ads! For our customers, nothing will change as we always stayed clear away of these sorts of annoyances.
In shorter terms, starting with January 10th, 2017, if your page uses content that is not easily accessible to users, then your page may not be ranked as highly. The word may here is important since Google will still accept some ads as pop-ups, for example, the following images are still okay to use and won’t be deranked by Google after this date.
Here are some examples of techniques that, used responsibly, would not be affected by the new signal:
Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
In my humble opinion, Google is finally taking a great step forward in cleaning the already messy ad world where certain developers don’t take into account that not everyone is using a Phablet. At least one site a day from the ones I browse comes up with an add that I cannot close on an iPhone SE for example, but works like a charm on 6S Plus.
Remember, this new signal is just one of hundreds of signals that are used in ranking. The intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content. As always, if you have any questions or feedback, please visit the Google Webmaster Forums.